Online media company blip.tv announced expanded distribution capabilities, new partnerships to monetize and track advertising and viewership across its distribution network, and a completely redesigned show creator dashboard. Show creators using blip.tv can now reach viewers across the Web and on the TV set with a single upload.
The blip.tv distribution network grows significantly today with the addition of new partnerships with YouTube, Vimeo, NBC Local Media New York and Roku, Inc., makers of the Roku digital video player. The new partnership with YouTube enables show creators to send episodes directly from blip.tv to their YouTube account. Blip.tv can traffic advertisements on shows syndicated to YouTube, with a revenue share back to content creators.
Blip.tv’s new relationship with Roku enables owners of the company’s digital video player to watch blip.tv shows on their television set. The blip.tv channel will be available later this fall for Roku customers.
A new deal with WNBC means blip.tv shows will air on NBC’s NY Nonstop broadcast channel in New York City. “It’s helpful to us that blip.tv manages relationships with so many of the best original show producers on the Web,” said NBC Local Media New York VP of Content and Audience Development Vickie Burns. “NBC Local Media New York is excited about the opportunity to broadcast blip.tv content on our new digital TV channel, New York NonStop. It’s a unique opportunity to provide independent producers unparalleled access to a distinct television platform and audience.”
In addition to the new distribution partnerships announced today, blip.tv already distributes to iTunes, AOL Video, MSN Video, Blinkx, Facebook, Twitter, Sony Bravia televisions with Bravia Internet Video Link, TiVo, Verizon FiOS Video On Demand, iPhones and the Internet Archive. Blip.tv’s partnership with TiVo expands today, as show creators can now syndicate shows to the pioneering DVR service with just one click on the blip.tv dashboard.
Using the new dashboard, creators can batch edit and reorder show episodes, reply to comments and friend requests from different Web sites directly from the dashboard, track video and advertising views and see, in near real-time, how much revenue their shows generate across every distribution channel in the blip.tv network.
Through a partnership with TubeMogul, the new dashboard enables show creators to track viewership of their shows second by second. The ability to detect exactly if and when they lose viewers during their shows allows creators to engage in a program of constant improvement, leading to longer engagement with each video.