Block deal for Outdoor Channel


Sunday afternoons will feature lots of archery on Outdoor Channel, with Horton Archery signing on as charter sponsor of a new three-hour block of programming.

Featuring premier bowhunting and outdoor superstars like Michael Waddell, Ralph and Vicki Cianciarulo, Don and Kandi Kisky, and Jackie Bushman, “Hunt Masters Sundays by Horton Archery” airs noon to 3:00 pm ET.

Six Outdoor Channel shows are presented as part of the three-hour branded Horton Archery block: “Archer’s Choice,” “Bass Pro Shops King of Bucks,” “Bass Pro Shops Next Generation,” “Bone Collector,” “The Jackie Bushman Show” and “Whitetail Freaks.”

“Outdoor Channel’s partnership with Horton Archery reflects our aligned core mission to educate and engage outdoor enthusiasts. This sponsorship provides a strong identity for our Sunday block, showcases our popular original programming and top talent, and exposes audiences to the exciting sport of archery,” said Tom Hornish, COO at Outdoor Channel.

“Horton Archery is on the cutting edge of crossbow technology, and teaming up with Outdoor Channel, America’s Leader in Outdoor TV, is a natural partnership for us,” said Gregg Ritz, CEO, Horton Archery. “The ‘Hunt Masters Sundays’ block allows us to reach to an elite, hunting-savvy audience and we look forward to a mutually beneficial working relationship.”