Gary Duff is in radio, and he has an opinion on why so many aged 18-30 are no longer in the audience – he says radio has failed to develop the talent in that age group necessary to communicate with them.
Writing in Huffington Post, Duff said, “I often wonder when listening to radio, why there aren’t more talk show hosts in their teens and twenties? Because I am young, I’ve realized age has become as much a barrier in an industry that’s marginally a lot more seasoned. But perhaps that’s why so many young people have retreated to online radio, stopped listening to the AM band and as statistics show, obtain most of their information on their own via the internet. AM radio does not have any young guns voicing the younger generation’s concerns enough to connect them back to the AM band.”