Bloomberg Businessweek has launched a weekly two-hour national show beginning 4/23. “Bloomberg Businessweek Radio,” airs between 8:00 – 10:00 pm Fridays nights on BLOOMBERG Radio, and repeats throughout the weekend including Saturday mornings from 8:00 – 10:00 am.
Co-hosted by Ken Prewitt and Pimm Fox, the program will feature interviews with writers and editors of stories from the just released magazine. The program’s debut coincides with the relaunch of Bloomberg Businessweek.
“This program is another indication of the multiple ways that Bloomberg and Businessweek can come together to serve a senior business audience” says Bloomberg Businessweek Chairman Norman Pearlstine. “Every week Bloomberg Businessweek unearths the most critical topics of importance for the business world. Creating a show from that content and delivering it to Bloomberg’s powerful audience is a great example of how both brands can benefit from the synergy.”
Pimm Fox, currently the host of Taking Stock on BLOOMBERG radio and TV’s nightly investing shows, will co-host “Bloomberg Businessweek Radio” with Ken Prewitt , who co-anchors the morning radio program BLOOMBERG The First Word.