For the first time, RBR+TVBR on Tuesday detected Spanish-language digital audio pre-roll ads for the Mike Bloomberg presidential campaign, for Grupo ACIR radio stations based in Mexico City with geotargeted audio streams.
While this may be a sign that the former New York Mayor is ready to rev up his audio ad budget, perhaps including radio, there’s no question Bloomberg is using spot TV to reach potential voters.
The Bloomberg campaign’s TV spots are double that of GEICO.
