“Bone-in BK Fire-Grilled Ribs” to be unveiled with TV effort


Burger King is firing up guests as the first national fast food hamburger restaurant to dish up authentic, juicy, bone-in pork ribs. The new smokey, slow-cooked BK Fire-Grilled Ribs — served with a barbecue dipping sauce and in three serving sizes – will be supported with in-restaurant merchandising and national television. Playing off the old adage, “when pigs fly,” the 30-second spot  shows a “pig” with wings convincing a skeptical guest that BK restaurants are now home to deliciously authentic ribs.