Starting Monday (8/26), the radio stations comprising Bonneville’s Seattle Media Group will have completed a shift in leadership responsibilities that involves the company’s efforts to grow its digital revenue, in addition to enhancing its spoken word programming.
Tina Sorensen, presently Sales Manager of News/Talk KIRO-FM and Talk KTTH, is becoming Director of Digital. She will manage both content and revenue for the Bonneville Seattle Digital Properties.
At the same time, Cathy Cangiano is shifting from the role of Sales Manager for KIRO-AM 710, the local ESPN Radio affiliate, to Director of Sales for KIRO-AM & FM and KTTH, in addition to Seattle Mariners Radio.
Ethan Kelly will hold the role of Sales Manager for KIRO-AM & FM and KTTH.
On the programming side, KIRO-AM PD Mike Salk will become Director of Programming, overseeing KIRO-AM & FM and KTTH-AM 770; Bryan Buckalew is the KIRO-FM PD; and Colleen O’Brien is tapped as the KIRO Radio Managing Editor, leading the news department.
“These are proven leaders within our organization who are ready for their challenging assignments,” said Dave Pridemore, VP/Market Manager for Bonneville Seattle Media Group. “They are innovative and prepared to provide guidance as we look to the future of our dynamic and far reaching audio and digital products. This new structure ensures our success in 2020 and beyond and elevates our daily focus on our digital business which is imperative, as Bonneville Seattle is well positioned in this space to generate significant audience growth and to deliver solid ROI to our clients.”
The vacated position of Director of News and Programming for KIRO Radio will not be filled.