Bonneville St. Louis Radio Group, in a nod to all things unique and entertaining in and about the St. Louis market, have officially launched their new website ToastedRav.com. 92.3 WIL, MOViN 101.1 and 106.5 The Arch, along with the other Bonneville media properties across the country, were recently asked to develop the best new media concept and model for new business development and revenue growth in a challenging economy and media industry. Each Bonneville marketing team created their own city-centric new media concept and presented their ideas to Bonneville corporate heads back in late 2007.
Bonneville St. Louis thoroughly researched the local new media offerings and developed ToastedRav.com. It is a destination website that takes the Bonneville St. Louis Radio Group’s ability to entertain St. Louisans to an entirely new level. Combining the strengths of their current FM content with the website’s new elements, ToastedRav.com tells the stories of St. Louis through the use of blogs, originally produced audio and video, as well as audience interaction.
John Kijowski, VP/Market Manager for Bonneville St. Louis comments, “Our team looked at the localized new media available to the St. Louis market, and determined that local entertainment content was greatly underserved on St. Louis-oriented web sites. Radio is inherently a localized, entertainment-based media, and ToastedRav.com is a natural extension from our core business.”