Boomerang gets a puppy in time for the holidays


MEG Toys unveiled a US television deal for the animated TV series based on its Puppy In My Pocket toy line. “Adventures in Pocketville” will air on Cartoon Network’s Boomerang.

The new agreement with Cartoon Network, Inc. marks an expansion of the Adventures in Pocketville relationship with Turner Broadcasting into the United States, and extends the show’s reach beyond broadcasts already underway across Europe, the Middle East, Africa, and Pan-Asia on Turner platforms.

The Adventures in Pocketville animated TV series is based on the highly successful Puppy In My Pocket Brand from MEG and is a co-production between Mondo TV , Giochi Preziosi and MEG.

The 26 x 26′ episodes will commence airing on Boomerang in the United States in early 2012.
The toy line, based on the television series, will be distributed in North America by leading U.S. toy company JAKKS Pacific, Inc  and will feature collectible figures, accessories, play sets and plush, which are expected to begin shipping to retailers nationwide in Spring 2012.

North American merchandise licensing and promotions for the television series is represented by Licensing Works!

“We are very pleased with the expansion of our relationship with Cartoon Network into the United States and for Puppy In My Pocket Adventures in Pocketville to air on Boomerang. The addition of the powerful reach of Turner Broadcasting in the US will surely make the series a children’s broadcasting success worldwide,” said MEG CEO Joe Morrison.