Boost Mobile broadens appeal among Hispanics


Boost Mobile continues to take a stand against what may be perceived as abuse by many Hispanic wireless customers (hidden fees, hidden penalties, etc) and is launching the next installment of its a ‘Sin Abusos’ (No Abuses) Spanish-language campaign. ‘Sin Abusos’ ads will be appearing on national TV, network radio, billboards, phone kiosks, as well as several guerilla outdoor tactics. The TV spots begin airing on all major Hispanic networks, including Univision, Telefutura, and Azteca América.

The ‘Sin Abusos’ creative was developed by iNSPIRE!, Boost Mobile’s Spanish-language AOR. The second installment of the campaign is entitled “By Accident.”

The TV executions highlight ‘abusive’ scenarios, such as when a malfunctioning nail gun shoots nails into the back of a victim in a work environment, when an over-excited friend unconsciously pulls his friend’s hair out while watching an intense soccer game, and when a man voluntarily takes over a sizzling hot plate from his cousin at a family reunion.

The solution in each scenario is Boost Mobile’s recently launched Monthly Unlimited plan, which offers unlimited-anytime-nationwide talk, text and multimedia messaging, wireless Web and Walkie-Talkie services with a nationwide calling area that reaches over 17,500 cities for only $50 a month.

See the latest ‘Sin Abusos’ TV spot and behind the scenes making of the commercial at