Border Media Partners announced that the Spanish Pop “KXXS Digital” now has full market coverage into the Austin Metro. On 9/26, KXXS “Digital Pop y Mas” re-launched its signal on 104.9 FM, which will allow Border Media to super serve Austin’s rapidly growing Hispanic community. KXXS Digital continues to broadcast on 92.5 FM and this simulcast of 92.5FM/104.9FM gives this popular station reach across the entire Austin Metro for the first time. KXXS Digital is available on the internet at: http://www.gohispano.com/portal/digital.
Jerry Del Core, Vice President and Market Manager for Border Media Austin commented, “Digital’s Spanish Pop format has been in high demand for some time in Austin. By adding 104.9 to Digital’s 92.5 signal essentially gives us another full market station super serving Hispanic radio listeners. Our combination of Digital, Regional Mexican and Norteno formats give us the ability to touch more Hispanic Radio listeners than ever before. As Austin’s Hispanic community continues to grow, Digital will continue to be a major entertainment tool for our advertisers."
The Spanish pop format has been spreading like wildfire across the country, and today’s hottest artists can be heard on KXXS “Digital Pop y Mas,” including Shakira, Juanes, Mana, Sin Bandera, Alejandro Fernandez, Aventura, Enrique Iglesias and many others! Research indicates that Austin Hispanics are very passionate about this popular music, and Border Media is pleased to provide the best in quality entertainment to our vibrant Hispanic community.