Boricua Buy Brings Another AM To Longtime Owner

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For many veteran media executives in Puerto Rico, Aurio A. Matos Barreto is a familiar name thanks to his longtime ownership of various radio stations across the U.S. commonwealth.


Now, he’s acquiring a third AM on the island — one with city-grade coverage of areas west of San Juan and to the south toward Ponce.

According to a one-page sales contract filed Friday (3/22) with the FCC, JP Broadcast Corp., headed by Juan M. Rosario, is agreeing to sell WJIT-AM 1250 in Sabana, P.R., to Matos.

The facility is a highly directional Class B with 250 watts during the day and 1kw at night, from 3 towers.

With WJIT is W267DD, at 101.3 MHz, unbuilt and licensed for 70 watts from a key intersection between Carreteras 2 and 22 in Vega Alta. This would deliver a signal to areas due west of Bayamon and Viejo San Juan.

Matos is buying the facilities for $260,000, with a $25,000 deposit already made to Rosario.

Then, a $100,000 payment will be due at closing. The remaining $67,000 will be paid in equal 10% payments over a 12-month period.

WJIT and the FM translator will join WDNO-AM 960 in Quebradillas, a 1kw Class B with full coverage of Puerto Rico which uses an FM translator to broadcast as “Cima FM” in the “north” of the island, and WCMA-AM 1600 in Bayamon, a 5kw facility with an east-facing signal audible across the U.S. Virgin Islands that has a “Metro” 103.7 MHz translator bringing “Cima FM” to San Juan.

From 1975-1989, the WJIT call letters were once in New York on what is today WZRC-AM 1480. In the late 1970s, it was a formidable Salsa and Merengue station. However, by 1982 the format shifted to Spanish Adult Contemporary. It was eventually sold to Infinity Broadcasting, with an April 1990 change to Hard Rock as “Z-Rock.” This lasted until 1993.