Are Marketers Cutting, Or Growing, Your Ad Dollars?


The final results from Borrell Associates‘ 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals.

The key takeaway: Digital budgets, to little surprise, are surging. But, there’s some welcome news for broadcast radio and TV.

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