Traditional Media Buys: No Longer A Solo Task


What sort of shifts in small to medium-sized businesses’ marketing habits are taking place across the U.S.?

Early results from Borrell Associates‘ 2018 survey of local advertisers are in, and Gordon Borrell says he’s picked up on a shift since 2017 in how SMBs are buying media.

Here’s a glimpse of what Borrell’s team finds.

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