According to Arbitron, Boston is the 10th largest radio market with a population of 4,054,600. According to Media Monitors, the #1 radio advertiser in that market last week was Geico with 861 spots. Epson was #2 airing 598 announcements, while HD Digital Radio Alliance hit #3 with 578 spots. Verizon was #3 running 461 ads and Empire Loan took #5 with 401 spots. Planet Fitness dropped from #4 to #6 last week with 399 spots, while McDonald’s bagged #7 with 370 spots. AAA insurance jumped from #62 to #8 with 341 commercials and the National Geographic Channel was #9 with 328 spots. Xfinity Bundle was #10 with 296 spots.
Taking weight off is an important subject for a lot of people this time of year. In the nation, SENSA was #1 with 6,164 spots. RIGHTSIZE was #2 running 5,837, while ACAI FRESH was #4 with 3,288 spots. NUTRISYSTEMS was #4 airing 2,345 announcements and WEIGHT WATCHERS was #5 with 859 spots. WEIGHT LOSS CENTERS slimmed from #4 to #6 with 856 spots, while MEDIFAST was #7 running 702 spots. JILLIAN MICHAELS was #8 with 645 spots and EVERYDAY HEALTH was #9 with 628 ads. Coming in #10 was QUICK WEIGHT LOSS CENTERS with 610 spots.
NATIONAL STATISTICS
The gecko stays on top with GEICO running 64,382 spots in the nation. MCDONALD’S was #2 with 27,193 spots, while the HD DIGITAL RADIO ALLIANCE moves from #6 to #3 with 21,549 spots. #4 was THE HOME DEPOT with 20,010 ads and WAL-MART was #5 with 19,821 spots.
