In the newly-created role of Chief Marketing Officer, industry veteran Pierre Bouvard will be in charge of reaching out to advertsiers, agencies and the nearly 200 million listeners that are part of Cumulus Media’s weekly footprint.
Bouvard will report directly to President/CEO Lew Dickey.
His resume includes stops at TiVo and Arbitron.
Dickey said: “Pierre is one of the radio industry’s most effective advocates. He understands the power of our great medium and is uniquely positioned to leverage audience insights to help advertisers take full advantage of our platform to deliver national scale with local activation. Incremental data beyond ratings is rapidly becoming the most important component in advertising decisions, and we are excited to have Pierre leading our effort to help our clients achieve a superior return on investment.”
Bouvard said: “Cumulus is America’s fastest growing major radio group. Over the last ten years, their national revenues have grown tenfold from $50 Million to $500 Million. They have transformed themselves into a major market, cross-media national platform through the merger of Westwood One and Cumulus Radio Networks, the launch of the NASH country music lifestyle brand, and the Rdio online radio partnership. Radio is the soundtrack for the American worker and “king of the road”. Cumulus has impressive solutions for advertisers and agencies to reach the right audience and accomplish their brand and sales objectives.”