Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that they have monitored since April 20. They include the dollars spent (AdRev™) on radio for each week during the analysis. It appears that things are slowing down with the BP ads. Radio dropped from 2,529 to 2,173 ads, while TV also decreased from 2,284 for the week down to 1,733 commercials. Cable slipped to 1,960 spots from 3,316 the week before.
|
BP |
Radio |
TV |
Cable |
3 Media Total |
Radio AdRev |
|
4/20-4/26 |
2934 |
799 |
991 |
4724 |
$130,914 |
|
4/27-5/03 |
15 |
1 |
6 |
22 |
$464 |
|
5/04-5/10 |
92 |
1 |
3 |
96 |
$3,012 |
|
5/11-5/17 |
9 |
1 |
1 |
11 |
$689 |
|
5/18-5/24 |
77 |
1 |
4 |
82 |
$3,737 |
|
5/25-5/31 |
555 |
1 |
0 |
556 |
$20,032 |
|
6/01-6/07 |
440 |
1020 |
1712 |
3172 |
$17,254 |
|
6/08-6/14 |
1459 |
1464 |
1639 |
4562 |
$84,148 |
|
6/15-6/21 |
1820 |
2246 |
1367 |
5433 |
$163,326 |
|
6/22-6/28 |
2251 |
2686 |
1763 |
6700 |
$185,502 |
|
6/29-7/05 |
2608 |
2321 |
2715 |
7644 |
$171,421 |
|
7/06-7/12 |
2529 |
2284 |
3316 |
8129 |
$157,497 |
|
7/13-7/19 |
2173 |
1733 |
1960 |
5866 |
$107,300 |
|
|
|
||||
|
Grand Total |
16962 |
14558 |
15477 |
46997 |
$1,045,296 |
According to Media Monitors AdRev™ the total amount spent since April 20, by BP on radio has been $1,045,296.
BP RADIO ADS BY MARKET (Top Twenty)
|
BP Radio Markets for Week of 7/13-7/19 2010 |
# Spots |
|
Tampa-St. Petersburg |
174 |
|
Cincinnati |
161 |
|
Cleveland |
148 |
|
Pittsburgh |
129 |
|
St. Louis |
122 |
|
Ft. Myers-Naples |
120 |
|
Akron |
103 |
|
Toledo |
93 |
|
Washington, DC |
83 |
|
Miami |
71 |
|
Orlando |
68 |
|
Dayton |
56 |
|
Greensboro |
49 |
|
West Palm Beach |
45 |
|
Atlanta |
35 |
|
New Orleans |
35 |
|
Baton Rouge |
31 |
|
Memphis |
31 |
|
Detroit |
30 |
|
Raleigh-Durham |
28 |
BP TV ADS BY MARKET (Top Twenty)
|
BP TV Markets for Week of 7/13-7/19 2010 |
# Spots |
|
Washington, DC |
77 |
|
Boston |
57 |
|
Tampa-St. Petersburg |
56 |
|
New Orleans |
52 |
|
Miami |
40 |
|
Cleveland |
40 |
|
Dayton |
40 |
|
Cincinnati |
40 |
|
Nassau-Suffolk |
40 |
|
Charlotte |
40 |
|
New York |
40 |
|
Raleigh-Durham |
40 |
|
West Palm Beach |
40 |
|
Hartford |
40 |
|
Providence |
40 |
|
Philadelphia |
40 |
|
Milwaukee |
40 |
|
Chicago |
40 |
|
San Antonio |
40 |
|
Nashville |
40 |
RBR-TVBR observation: As we reported, BP is refusing to give Florida more money for advertising. The $25 million the company gave the state in June ran out in Mid-July. FL Governor Charlie Crist had asked for 50 million dollars to run ads through the summer. On 7/12, BP sent him a refusal letter. So this, coupled with the leak being for the most part capped will pretty much run this well of ads dry soon.
