Brad Paisley finds himself with Jack Box, in a TV commercial promoting the All-American Jack Combo at Jack in the Box restaurants. In the 30-second ad that debuted 7/9, Jack salutes Paisley as an All-American while assaying the red, white and blue glory of his own All-American Jack burger, which features two 100% beef patties piled high with melting cheese, tomato, lettuce and pickles. For a limited time beginning 7/5, Jack in the Box is offering the burger in an All-American Combo, along with a 20-oz. beverage and small order of fries, at participating locations for just $4.99, plus tax.
Brian Luscomb, Jack in the Box spokesperson, tells RBR-TVBR the ad will be “running in approximately 45 spot markets. (Jack in the Box has a coast-to-coast presence, with restaurants spanning from Hawaii and the three West Coast states to the Carolinas. But our 2,200+ restaurants are located in only 20 states.) The ads will run on almost every station in each market and appear during high-profile programming ranging from The Bachelorette to sporting events, including baseball, soccer and Summer Olympics.”
“This is the time of year when fireworks commemorate our nation’s independence, and symbols like bald eagles, Old Glory and the Statue of Liberty warm the hearts of Americans,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “It’s the perfect time for Jack in the Box to re-introduce our All-American Jack burger. And who better than Jack and a country music superstar like Brad Paisley to help us promote the compelling value of our All-American Combo? Although the patriotic symbols of America have endured for generations, our All-American Combo will not. It’s a limited-time offer, so hurry in!”