Brand Ad Dollars: Online/Digital Hot, TV Not


Some 78% of video production and marketing professionals are seeing brands invest more in online and digital video ads compared to traditional TV spots.

That sobering data for broadcast and cable TV executives comes courtesy of the just-released 2018 Pulse of Video Industry survey published by Nashville-based video content producer StudioNow.

But, just who participated in this survey? And, is StudioNow a company steeped in digital solutions?

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