Gen Media Partners has hired Jim Brandt as senior vice president of Digital to create revenue opportunities across radio, television, mobile, streaming and malls in addition to the company’s HRN Network and website.
Brandt’s “ability to design multi-platform advertising solutions will be an asset to brand marketers, agencies, and our media clients, and his knowledge of advanced digital advertising technology will be valuable as agencies move more into programmatic buying,” says Gen Media Partners CEO Kevin Garrity.
The company said Brandt’s relationships with digital content publishers will allow Gen Media Partners to explore collaborations to accomplish several goals for radio, such as driving station website traffic and increasing mobile app downloads.
Brandt comes to Gen Media Partners from Sprinkle, where he was SVP Publisher Sales and prior, held a similar position at NTENT, a platform to deliver relevant content based on users known interests across various channels. Previously, Brandt worked at Viacom and Vivendi Universal. He also led start-up of Interep Interactive in the early days of digital advertising.