Bravo has inked exclusive sponsorship deals for its newest competition series "Make Me A Supermodel," premiering today at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brandexposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.
"Bravo’s content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."
Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.