Bravo has inked an exclusive sponsorship deal with Maybelline New York for the second season of its creative competition series “Make Me A Supermodel,” airing Wednesdays at 10 p.m. ET/PT. This multi-platform sponsorship deal provides unique brand exposure through exclusive in-show product integration as well as a major on-air and online presence.
Maybelline New York is the show’s fully integrated sponsor, including sponsoring the in-show branded make-up studio and prizing, with Maybelline New York and Garnier Fructis products featured throughout the series. In addition, Maybelline New York and Garnier Fructis will have a presence on BravoTV.com in weekly webisodes, and will also sponsor online video that will provide custom fashion, beauty and hair tips for the site. The beauty brands will also sponsor the “Make Me A Supermodel” Fantasy Game, where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additional online sponsorships include the weekly model exit interviews and the model Bios section.
Bravo Digital Media has also launched in-show live voting for “Make Me A Supermodel,” where viewers will vote weekly for who they think Bravo can make into a supermodel. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.