Breaking: Lanzano new head of TVB


The Television Bureau of Advertising (TVB) announced Friday that Steve Lanzano has been named President, effective January 1, 2010, succeeding Chris Rohrs, who had announced plans to step down the end of this year after 10 years in the post.

Lanzano brings twenty-eight years of advertising experience to his new role at the TVB. He currently serves as COO of MPG US, where he oversees all client accounts and operations of the advertising agency.

As President, the TVB says Lanzano “will be responsible for outlining the value of local television spot advertising and positioning television’s key strengths and advantages to advertisers, brands and senior-level agency managers.”