Arbitron announced Thursday morning (3/31) that the Media Rating Council (MRC) has accredited the monthly average-quarter-hour radio ratings data produced by the Portable People Meter (PPM) radio ratings service in 11 additional markets: Atlanta; Cincinnati; Cleveland; Kansas City; Milwaukee-Racine; Philadelphia; Phoenix; Portland, OR; Salt Lake City-Ogden-Provo; St. Louis and Tampa-St. Petersburg-Clearwater. These markets join Houston-Galveston; Minneapolis-St. Paul and Riverside-San Bernardino as accredited markets for Arbitron’s PPM ratings service, bringing the total number of MRC-accredited PPM markets to 14.
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