At Viacom, New Initiatives Help To Offset ‘Soft Core’

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Viacom, which may or may not be reunifying with CBS Corp. in the coming months, reported fiscal Q3 2018 earnings that Brian Wieser, Senior Research Analyst of Advertising at Pivotal Research Group, says are “thematically consistent” with his view of the company.


“[F]avorable updates were provided on a wide range of growth initiatives which are intended to offset declines or long-term challenges in traditional businesses,” he notes.

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