When the puck drops on New Year’s Day in Wrigley Field for the game between the Detroit Red Wings and Chicago Blackhawks, the Bridgestone brand will be at center ice as the title sponsor of the Bridgestone NHL Winter Classic 2009. Bridgestone will be showcased as the Official Tire of the National Hockey League (NHL) and the National Hockey League Players Association (NHLPA). Bridgestone will get on-air title broadcast rights from all of the League’s broadcast partners (NBC, CBC and RDS); branded promotion in NBC programming; camera-visible dasherboard placements of the Bridgestone logo; in-arena video spots and PA announcements; and integration of the Bridgestone brand throughout all NHL media properties – including video, print, online and radio.
