Bridgestone Firestone announced an agreement making the Bridgestone brand the title sponsor of the Super Bowl XLII and XLIII "Bridgestone Super Bowl Halftime Show." The Bridgestone brand will also serve as "Official Tire Sponsor" of Super Bowl XLII and Super Bowl XLIII. The marquee sponsorships at the upcoming Super Bowls will enhance the Bridgestone brand’s relationship with the NFL, which also includes "Official Tire of the NFL" designation and title sponsorship of the Bridgestone International Series game.
In addition to the title sponsorship of the Halftime Show, Bridgestone will launch two new 30-second commercials during Super Bowl XLII. The Bridgestone brand will also have a strong presence at the NFL Experience, the interactive theme park in Arizona during Super Bowl week, and will serve as the official tire sponsor of the Pro Bowl, played the week after the Super Bowl in Hawaii.
Dallas, Texas-based Richards Sports + Entertainment, a division of The Richards Group, facilitated the agreement on behalf of Bridgestone.