All Broadcast Associations are here to serve their members. We often need to react to what’s happening in our industry by providing new services that will help radio and television broadcasters navigate through concerns. In my recent visits with stations in Missouri, nearly every general manager voiced a common area of need; more sales people and good sales managers to lead them.
The strength of a sales team and the revenue it produces is often dependent on the strength of its managers. This has led the Missouri Broadcasters Association to begin planning for an on-going sales manager training for our members.
Stations must be able to attract good sales managers in order to hire good sales people. What does a good sales manager want in their place of employment?