The New York City Office of Emergency Management and FEMA are collaborating on a public service campaign to promote disaster preparedness. TV and radio are on tap to promote the OEM/FEMA message, and radio is an important part of the recommendation.
For the purposes of getting the word out, television and radio PSAs will prove a useful tool for the agencies trying to get the word out.
Radio is also an essential part of any emergency kit. In particular, citizens are advised to have a battery-operated radio on hand so they can receive vital life-saving information when power is non-existent, wired media are knocked out and broadband outlets are flooded to the point of uselessness.
In fact, such radios will be part of “Go Bags” – kits that OEM/FEMA want to put together and distribute. In addition to radios, they are asking for donations for other kit components, including LED flashlights, first-aid kits, plastic rain ponchos, hand sanitizer and whistles.
The Ad Council is playing a role in the campaign, which is being created by advertising agency Deutsch Inc. and provides material for both English and Spanish-language TV and radio.