Total broadcast television ad revenues were down 12.8% in the second quarter of 2009 compared to the same period last year, according to an analysis by the TVB of estimates supplied by TNS Media Intelligence/CMR. Network TV was down 6.9% in the quarter, syndicated TV was down 1.5%, and local broadcast TV was down 26.3%, translating into the total 12.8% decline.
For the first half of 2009, network TV was down 5.8%, syndicated TV was down 0.7%, and local broadcast TV was down 27.0%, producing a total broadcast TV decline of 12.3%.
| 2nd QUARTER 2009 SUMMARY | |||
| ($000) | |||
| 2nd Qtr 2009 | 2nd Qtr 2008 | % Change | |
| Spot TV* | 2,664,284.5 | 3,615,118.6 | -26.3 |
| Syndication | 1,086,451.9 | 1,103,225.7 | -1.5 |
| Network TV | 5,856,118.1 | 6,293,091.9 | -6.9 |
| Total Broadcast TV | 9,606,854.5 | 11,011,436.2 | -12.8 |
| FIRST HALF 2009 SUMMARY | |||
| ($000) | |||
| 1st Half 2009 | 1st Half 2008 | % Change | |
| Spot TV* | 5,540,087.2 | 7,588,139.5 | -27.0 |
| Syndication | 2,185,976.3 | 2,200,681.1 | -0.7 |
| Network TV | 12,376,928.5 | 13,140,972.3 | -5.8 |
| Total Broadcast TV | 20,102,992.0 | 22,929,792.9 | -12.3 |
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | |||
| Copyright 2008, 2009. TNS Media Intelligence | |||
For more, including the lists of the Top 25 ad categories and Top 25 individual advertisers, click here
