Total broadcast television ad revenues were down 12.8% in the second quarter of 2009 compared to the same period last year, according to an analysis by the TVB of estimates supplied by TNS Media Intelligence/CMR. Network TV was down 6.9% in the quarter, syndicated TV was down 1.5%, and local broadcast TV was down 26.3%, translating into the total 12.8% decline.
For the first half of 2009, network TV was down 5.8%, syndicated TV was down 0.7%, and local broadcast TV was down 27.0%, producing a total broadcast TV decline of 12.3%.
|2nd QUARTER 2009 SUMMARY|
|2nd Qtr 2009||2nd Qtr 2008||% Change|
|Total Broadcast TV||9,606,854.5||11,011,436.2||-12.8|
|FIRST HALF 2009 SUMMARY|
|1st Half 2009||1st Half 2008||% Change|
|Total Broadcast TV||20,102,992.0||22,929,792.9||-12.3|
|*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.|
|Copyright 2008, 2009. TNS Media Intelligence|
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