The Broadcaster Traffic Consortium (BTC) has executed an extension to continue as the broadcast partner with a former Nokia company now owned by a consortium of German automotive companies.
BTC members renewed their commitments to providing the North American data network of digital broadcasting stations, and as a global leader in digital mapping and location intelligence, HERE will continue its partnership of broadcasting traffic, weather, and fuel price data via HD Radio Data Services and FM-RDS to infotainment systems.
The BTC and HERE have been partners since BTC’s inception in 2007.
BTC is led by President Paul Brenner. He said, “Today’s automotive sector requires innovative technology products that provide higher customer satisfaction. This announcement of our extended broadcaster partnership is driven by the interests of automakers and serves as validation that the innovation we serve with the BTC network for HD Radio Data Services and FM-RDS is important to the radio industry.”
As the largest broadcast partner of the BTC and one of its founding members, Entercom remains dedicated to this radio industry effort.
Entercom EVP/General Counsel and BTC board member Andrew Sutor said, “Our commitment to this consortium of radio industry leaders has become the strategic proposition we anticipated. And now with our acquisition of CBS Radio complete, our national footprint will enable us to bolster the coverage of this unique digital radio data network.”
The four-year extension includes an auto renewal process that continues as long as there are customers for the subscription-free service.
The BTC currently covers more than 100 markets in the United States and Canada, and counts 23 broadcasters as members, including 16 of the top 25 broadcasters in the country.
The BTC is a nationwide broadcasting network that distributes location based data including: local traffic, weather, and fuel prices via radio technology to navigation devices and automobile in-dash systems. The superior bandwidth capacity of HD Radio transports high-quality, up-to-date information, including traffic flow and points of interest, to consumers when and where they need it most.