Looks like an across the pond battle for the .RADIO domain: BRS already markets the .AM and .FM domains. Now they’re after .RADIO as well. They’ll be competing with the European Broadcasting Union (EBU) as we recently reported it is after .RADIO as well. BRS submitted an extensive, comprehensive and detailed application for the New Top-Level Domain .RADIO to the Internet Corporation for Assigned Names and Numbers (ICANN)’s New gTLD (Top Level Domain) program.
ICANN, headquartered in Marina del Rey, California, will be the one that decides who gets the .RADIO domain.
“We look forward to moving ahead into the next phase of .RADIO. We are ecstatic and thrilled to have the opportunity to establish a new Top-Level-Domain, and envision great possibilities in creativity and innovation in the .RADIO namespace,” remarked George Bundy, Chairman & CEO of BRS Media Inc. “Our depth of experience and understanding in the market demonstrates our commitment to administer the .RADIO top-level domain in a professional, reliable, secure and all-inclusive way, while at the same time encouraging innovation and openness in the .RADIO domain space. Our current registrant list includes some of the most recognizable and innovative brands in streaming media and social entertainment today. Our comprehensive portfolio of clientele represents both the on-air and online media community.”
Meanwhile, The EBU is hoping to create an internet domicile for radio broadcasters on a global basis. It is seeking on “a robust basis” to acquire the TLD name .RADIO for use by radio broadcasters everywhere. It is endorsed by numerous other global broadcast organizations, and among the members you will find several major US broadcasters and the NAB.
EBU President Jean-Paul Philippot stated, “The EBU’s acquisition of this TLD will serve a greater good, bringing tangible benefits to radio broadcasters and listeners everywhere. Our application includes the firm, written support of the EBU’s seven sister unions, representing the interests of around 50,000 radio stations with a potential reach of some 5.5 billion listeners.”
The sister unions cited by EBU are all members of the World Broadcasting Unions organization, and include Asia-Pacific Broadcasting Union (ABU); Arab States Broadcasting Union (ASBU); African Union of Broadcasting (AUB); Caribbean Broadcasting Union (CBU); International Association of Broadcasting (IAB); North American Broadcasters Association (NABA); and Organizacion de Telecomunicaciones Iberoamericanas (OTI).