Byron Allen’s Entertainment Studios has emerged as one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations.
This explains, in part, why it’s just signed a long-term agreement with Nielsen for both linear and digital measurement services.
The agreement makes available Nielsen’s TV measurement for programs and commercial content in broadcast syndication and across all seven of the company’s HD cable television networks: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICECENTRAL.TV.
Collectively, these networks reportedly reach close to 80 million MVPD subscribers across the U.S.
Allen commented, “We are thrilled to be working with Nielsen as we look to unlock the full potential of our content, broadcast television programming, cable networks, and digital platforms for advertisers.”
Entertainment Studios plans to use the data so it can “fully analyze and showcase audience’s characteristics, viewing habits and content engagement.”
The pact will also see the Entertainment Studios digital video-centric news platform The Grio “leverage several solutions” from the Nielsen Total Audience Measurement framework, including Nielsen Digital Content Ratings (DCR) and Nielsen Total Content Ratings (TCR).
“The activation of Digital Content Ratings and Total Content Ratings will deliver daily updates that enable the comparison between digital and linear audiences with comparable metrics,” Nielsen said. “The integrated solutions will provide unduplicated audience metrics that simplify the media selling process and assist with optimizing their available ad inventory regardless of the platform and ad load.”