Buckley plans to deploy Marketron’s Mediascape platform across its 18 stations to increase efficiency and simplify organizational processes. This integration will start with Buckley’s flagship station in New York City, WOR-AM, and then plans deploy it across its other 17 stations over the next few months.
Buckley will employ the following Mediascape services:
Electronic Orders and Invoicing – to handle orders and revisions, as well as make invoicing a seamless and easy process
Triton Digital functionality – to track digital streaming to improve execution, reporting and visibility
Network Connect – to automate the processing of orders for network spots, greatly reducing the occurrence of human error, eliminating discrepancies and saving time.
“We are looking to improve efficienciesacross all of our radio stations and make our processes as simple as possible,” said Joe Bilotta, Buckley President and COO. “We know that by using Marketron’s open Mediascape platform, we are using the best in class technology that will transform our stations’ operations.”