Building relationships is the way we are supposed to thrive and not just survive in media sales. “You need to build better relationships.”—Boss to Radio Sales Person…“We have to key in on growing our relationships.”—TV Sales Manager to Marketing Director…“At the end of the day all we have to keep our business alive is our relationships so we better have the best ones.”—Owner of company with a bad product.
Because at the end of the day we need to have more than just relationships to succeed in the media sales world. But relationships are a huge part and while everyone tells us we need to get more of them and better ones no one necessarily gives us the facts and details in how to go about growing them.
It’s time to give my best attempt to hand out the secret hot dog sauce!
How can you build the best relationships in the world?