TuneIn, Sonos Team Up For ‘Bumbershoot’ Stream


Bumbershoot-logoFans of Macklemore & Ryan Lewis, Death Cab for Cutie and Atlas Genius who can’t get to Seattle this weekend can still enjoy their live performances at the Bumbershoot Music and Arts Festival.

All they need is an internet connection and access to TuneIn.

Thanks to a new three-way pact announced August 31, TuneIn will serve as the home for “Bumbershot Radio,” an online station devoted entirely to the event.

It’s a two-way deal, with TuneIn signing a new partnership with AEG Live, the concert promoter of the Seattle-based Bumbershoot event, and a separate deal with Sonos.

The latter deal will give in-app access to TuneIn’s Bumbershoot stream, which will feature live air talent and music from this year’s and previous year’s Bumbershoot festivals.

The station highlight is live streams from three stages during this year’s festival, taking place September 2-4 from the grounds of the Seattle Center.

Rob Thomas, AEG Live’s VP/Pacific Northwest, said, “What better way to extend and expand on that legacy than a digital radio station that will provide exclusive content from our amazing group of performers, current and past. With this partnership, we’re bringing Bumbershoot to everyone around the globe.”

Billy Hartman, TuneIn’s VP of Partnerships and Business Development, added, “We’ve always looked for exclusive content, centered around live performances. Bumbershoot will be our first foray into bringing this content to Sonos and TuneIn users. Our technology and integration make us the publisher capable of the direct-to-user experience within Sonos devices.”

Bumbershoot was launched in 1970.

In addition to Macklemore & Ryan Lewis and Death Cab For Cutie – each Seatte-based acts – this year’s performers include Flatbush Zombies, White Denim and several other acts.