Burrell selects Arbitron for RADAR service


Arbitron announced that multicultural advertising and marketing company Burrell Advertising has signed a multi-year agreement for Arbitron’s RADAR network rating service.

“With more than 187 million listeners age 12 and over each week, network radio provides highly impactful opportunities for advertisers to reach consumers at home and on the go,” said Gail Warren, Burrell Associate Media Director and member of the Arbitron Agency Advisory Council. “We use radio as an integral part of our media mix and Arbitron’s RADAR estimates will provide us with fresh insights to help make educated and effective decisions for our clients.”