Bustos launches "La Zeta" in Portland


La Zeta 94.3 FM is its second Portland FM launch (KZZR) in less than a month, joining its eXitos 93.5 and a group of five AMs in the market.  La Zeta’s Regional Mexican format targets 18-34 who come from the central and northern states of Mexico such as Jalisco, Michoacán, Sinaloa, Sonora, Zacatecas and Nuevo León.  The overwhelming majority of the Hispanic population in Oregon is originally from these Mexican states, said the company.

The station has been silent since June, while construction continued at the Government Camp, OR transmitter site (also the city of license).