Bustos Media Completes A ‘Royal’ Deal


In mid-May, the company founded and led by Amador Bustos agreed to purchase an FM serving Moses Lake, Wash., a Latino agricultural workers’ hub.

The station won’t be changing its language of service, and his company has just closed on the acquisition, brokered by Kalil & Co.

Bustos Media Holdings on Tuesday closed on its $200,000 purchase of Class C2 KRCW-FM 96.3, licensed to Royal City, Wash. It enjoys widespread coverage of Eastern Washington farmland, which has drawn scores of first-generation Hispanic immigrants for nearly three decades.

The seller is licensee Farmworkers Educational Radio Network, operator of the regional Mexican “LaCampesina” network of noncommercial regional Mexican stations led by President Paul Chavez and COO Bill Barquin.

The purchase of KRCW gives Bustos its ninth FM in Eastern Washington. It airs the company’s La Maquina Regional Mexican network; La Maquina is one of three networks operated by Bustos Media.

Bustos now has 25 total stations in its roster, thanks to the May 3 purchase of three FMs and an FM translator serving the Chico, Calif., area for $400,000 and the May 6 addition for $3 million of Centralia, Wash.-licensed KFNY-FM 102.9 — a facility placed into the Ocean Station Trust created as a result of a swap of stations between Entercom and iHeartMedia.