Bustos Media Oregon launched W Radio 1010 AM Portland’s first Spanish News/Talk Radio Station. As Oregon’s Latino population continues to grow, there is a need for a radio station that addresses the concerns and lifestyle of the Latino community. W Radio keeps Latino Oregonians up on Local and National News in the states, as well as News from Mexico, Lifestyle Features, Health, Sports and Entertainment.
W Radio targeting Latino Adults has the best line-up of News/Talk/Entertainment personalities in Spanish radio, their significance to and intimacy with the listener is unparalleled.
“With the continued growth and diversity of Oregon’s Latino population, the time has come for a Spanish News/Talk radio station and Bustos Media will continue to offer a variety of formats to meet the needs of the Latino audience,” said Ricky Tatum, Regional Vice President.
W Radio 1010 AM joins the Bustos Media Oregon station group of Spanish market stations: La Gran D 1520 AM (Regional Mexican), La Paloma 1150 AM (Christian Contemporary), La Reyna 1230 AM (Spanish Classic Hits), plus a Bustos Media and Entercom Communications Joint Venture on 910 & 1390 AM carrying ESPN Deportes.