Buy details given on Siemens "Answers" campaign


Siemens is launching the next phase of its award-winning “Answers” campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens is having in America today. The new series of television ads started appearing on news programming across network television, radio and cable on 2/5. Siemens spokesperson Toni Lee gave RBR-TVBR details of the buy:

“The ads will be airing on all major broadcast news programs – ABC, CBS, NBC, FOX, with heavy emphasis on Sunday morning.  It will also be on major cable nets – CNN, CNBC, MSNBC, TOX News, etc., as well as History Channel, Discovery and BBC.  Radio will initially be heavy in Washington DC: WAMU-FM, WETA-FM, WMAL-AM and WTOP-FM.”