Buzz Knight’s New Strategy: A Consultancy


Seconds before RBR+TVBR‘s daily news deadlines, Beasley Media Group confirmed that Buzz Knight, its EVP of Strategy and Innovation will be exiting the company at the end of 2019.

He’s forming his own broadcast media consultancy, and Beasley will serve as his first client.

Introducing Buzz Knight Media.

Details of what Knight will offer through his new business were not immediately known.

However, Beasley notes that in his new role, Knight will continue to advise Beasley Media Group’s various brands “on multiple projects and initiatives as well focus on enhancing brand health for other media companies, with an eye on maximizing audience and revenue.”

As such, Knight’s departure from Beasley — a company he has had a key role at since its merger with Greater Media — is amicable.

“I’m very grateful to Caroline Beasley, Bruce Beasley, Brian Beasley and [EVP/Programming] Justin Chase for providing me with the incredible opportunity to join the company three years ago,” Knight said. “The great teams in the markets continue to perform at the highest level and I’m very proud to be able to continue to be associated with them. Special thanks to Caroline for providing me with the privilege of extending my relationship with Beasley Media Group as I fulfill a life-long dream of launching my own consultancy firm.”

Caroline Beasley, Beasley Media Group’s CEO, said, “Buzz has been instrumental in the evolution of the stations over the years. We are very grateful to him for everything he has done and look forward to continuing the relationship as his first official client!”

Knight took on his most recent role at Beasley in September 2018.

Before that, he was EVP/Programming, a role now held by Case.

Knight became a part of the Beasley family following its merger with Greater Media.

From February 2002 through the merger, Knight was a SVP/Programming at Greater Media.

For nearly a decade before that, he was PD of Classic Rocker WZLX-FM 100.7 in Boston, then-owned by CBS Radio, for which he served as the Classic Rock Format Captain. Knight’s resume also includes a stint as PD of WNOR-FM in Norfolk.