For the second time in three months, an iPhone application developed by jacAPPS, the mobile marketing division of Jacobs Media, has been designated as a “featured” app in Apple’s App Store. This week, C-SPAN Radio’s app is prominently positioned on the front page of the App Store home page as a “featured” app, both online and on the iPhone/iPod Touch platforms. This past November, jacAPPS’ “Car Talk” application, the mobile app developed for the popular NPR program, was similarly featured by iTunes.
“This prime real estate is reserved for the best, most popular iPhone applications,” company President Fred Jacobs comments. “We’re proud to be associated with a prestigious, credible media outlet like C-SPAN Radio. This is the kind of multi-platform exposure the radio industry needs in order to remain vital. A primary goal at jacAPPS is to showcase great radio products, and there’s no better stage than Apple’s iTunes Store.”
“For C-SPAN, this represents an opportunity to provide our objective, balanced coverage of the most important public policy conversations on a mobile platform,” notes C-SPAN’s Director of New Media, Stephen Harkness. “Our app is generating thousands of downloads because more Americans wish to access the legislative process while they’re on the go.”
The C-SPAN Radio app provides three audio streams (C-SPAN Radio, C-SPAN, and C-SPAN2), and updated audio podcasts of regular programs. This includes key Congressional hearings and speeches from national and world leaders, C-SPAN’s daily Washington Journal call-in program, and other news and informational programming.
In 15 months, jacAPPS has emerged as a leading developer of iPhone applications for media outlets. The company has launched nearly 120 apps for personalities including Dr. Drew Pinsky and Dennis Miller, leading stations including WMMR, WSB-AM, and WDRV (“The Drive”), public stations including Michigan Radio, WXPN, Oregon Public Broadcasting, and KUT-FM, and major festivals and events such as The Detroit International Jazz Festival and The California Mid-State Fair.
