CAB creates resource Hispanic media buys


For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers’ Guide To Cable is a new resource of the planning season. Released by the Cabletelevision Advertising Bureau (CAB), the book provides a wealth of local and national demographic information as well as "cultural cues" that give deeper insight into who key viewing segments are and how they watch television.

The guide contains insights from some of the leading marketers and research companies in the field — including Dr. Felipe Korzenny, Isabel Valdes, Terry Soto, Millward Brown, Nielsen Media Research, and Experian. It also provides an in-depth look at demographic profiles of key viewing segments, their attitudinal differences and viewing habits, and the prime sources of entertainment that connect with each of them. These groups range from Hispanic men, women, and youth to less-understood segments like acculturated Hispanics.
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