Dan Viles, GM of CANNY Inc. (Cable Ad Net New York) and Dave Mc Graw, GM of Elk River Cable TV of Troy, Idaho announced the launch of cable insertion on the system which is situated all around Moscow Idaho and Pullman, Washington. Elk River Cable TV is part of Spokane, Washington TV market.
The TV ads will be presented in the local breaks of CNN, USA, TNT, and ESPN. CANNY is celebrating its 10th anniversary with various business expansions planned. The company specializes in developing retail ad clients in rural cities and towns. The ads are professionally produced by CANNY TV Productions and presented in a 100% digital format via an MPEG2 format. The first commercials started airing there on 9/22.