Cable Outpaces Broadcast for Viewer Attention


That’s the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. 

The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention.

The Q2 2017 report yielded three key conclusions.

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