Cablevision Systems and Comcast Spotlight , the ad sales unit of Comcast Cable, have reached a new five-year deal to continue their partnership involving the New York Interconnect.
The New York Interconnect (NYI) continues to grow with offerings now including new and innovative interactive products for use by regional advertisers and their agencies. A full breadth of products are currently being offered from traditional :30 TV ads, online opportunities including interactive banners on Cablevision’s Optimum online and Comcast.net and long form content with the ability to air 2-5 minutes of video across Cablevision and Comcast systems utilizing their interactive platform elements (i.e., Cablevision’s Market Showcase and Comcast Spotlight’s Searchlight VOD ad platform).
The New York Interconnect, which operates as a limited liability company with affiliates of Cablevision and Comcast as its principal members, provides advertisers in the New York DMA with the ability to buy spot television across more than 60 of the most popular cable networks. Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via NYI’s fiber optic delivery system.