Cablevision suing Verizon over allegedly false advertising


In a recent FCC report on broadband delivery, the Commission actually singled out cable MVPD Cablevision as bringing service to consumers at a considerably faster clip than advertised – a good thing. It says that Verizon advertisements about its internet service can thus be considered false and is going to court to try to have the ads pulled.

Cablevision says a multipronged campaign is being used to spread what it believes to be misinformation about its service.

“The FCC recently reported that Cablevision is delivering substantially faster Internet speeds than Verizon’s ads claim they are,” stated the company. “In fact, Cablevision’s average download speeds are in excess of 90 percent of advertised broadband speeds during peak hours of use, and are above 100 percent of advertised speeds on a 24-hour basis.  Despite being fully aware of these facts, Verizon has refused to stop running its ads.”

According to Cablevision, this isn’t the first time Verizon ads have gone over the line. It said, “Thursday, December 1, the advertising industry’s self-policing body, the National Advertising Division (NAD) of the Council of Better Business Bureaus, said Verizon should stop claiming its FiOS TV service has the best picture quality because the claim isn’t supported by the evidence.”

Cablevision has gone to the U.S. District Court for the Eastern District of New York to seek relief.