Cadillac chooses Pandora for first mobile ad campaign


Pandora Media, the leading provider of personalized Internet radio, announced that Cadillac will be the premier and exclusive advertiser on Pandora’s launch of its latest mobile marketing platform on the Android smart phone. Cadillac will take advantage of the exponentially growing smart phone market — Pandora reports 200,000 new registered mobile users per week — and leverages Pandora’s mobile marketing strategy to extend its footprint on the most popular and easily adaptable smart phone platforms in order to reach high-value mobile users.

“With this strategy, Pandora continues its mobile leadership position and enables us to take this rapidly growing user base to premium brands like Cadillac and ensure that they will be able reach and engage a core demographic target with their marketing message,” said Aimee Higgins, vice president, sales strategy and planning for Pandora. “Cadillac smartly wants to reach hip, on-the-go, affluent consumers — an audience Pandora readily delivers. Our goal is to offer top brands like Cadillac the most effective mobile marketing platform to reach its core target for its new crossover model.”