The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been the subject of considerable attention and misinformation.
“There are so many myths, inaccuracies and untruths associated with this sweetener that we felt it was necessary to set the record straight,” said Audrae Erickson, president, Corn Refiners Association.
Most of the problem, according to Erickson, stems from the confusion about what high fructose corn syrup really is. “Scientific research continues to confirm that high fructose corn syrup is no different from other sweeteners. It is essentially the same as table sugar and honey, and has the same number of calories,” she said.
Newspaper, magazine and television ads will be a central component of the campaign, along with on-going outreach efforts to health professionals.